Go To Market Strategy - Base App

Coinbase Key Metrics

Coinbase has approximately 120 million total users and 8.7 million monthly transacting users as of Q2 2025. The platform's user base has significantly grown, increasing by 20% since 2024 to reach these figures.

Key User Statistics;

• Total Users: Around 120 million (as of 2025).

• Monthly Transacting Users: Approximately 8.7 million (as of Q2 2025)

• User Growth: The total user count increased by 20% from 2024 to 2025.

We will refer to this as: Coinbase Consumer Market (CCM)

Base App Explained Coinbase's new Base ‘super app’ puts trading, payments, social, and AI under one roof.

Coinbase aims to transform crypto wallets into super-apps, integrating trading, social media, and merchant services. The 120 million users currently just trade crypto that is listed on CB. This unlock is the largest in the history of the crypto industry.

The Base Tech Stack Trading (Coinbase, Base and Aerodrome) Apps (Farcaster) Social (Farcaster + Zora) Chat (Ai Agent Protocols) Wallet (Coinbase & Base - CEX & DEX) Zora and Aerodrome have received Coinbase Venture investments, Farcaster has achieved a very successful Series A round led by Paradigm so all are incredibly well funded and as you can see, play significant roles in Making the Base App a success.

Aligning your business model with the single largest consumer unlock in crypto gives you the best possible chance of success if you execute the right strategy. Before we reveal that strategy in its entirety it's very important to explain Zora in all of this.

Summary

Volume when associated with a new addressable audience always equates to buying first because they don’t have the coins. Volume allows Metacade to build deeper liquidity and support price and growth. Volume attracts Tier 1 Exchanges and our pending MiCAR status opens up Europe for the long term.