> For the complete documentation index, see [llms.txt](https://docs.metacade.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.metacade.co/welcome-to-metacade/go-to-market-strategy-base-app.md).

# Go To Market Strategy - Base App

Here is a detailed breakdown of our Coinbase-focused go-to-market strategy for the Base App

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**Coinbase Key Metrics**

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Coinbase has approximately 120 million total users and 8.7 million monthly transacting users as of Q2 2025. The platform's user base has significantly grown, increasing by 20% since 2024 to reach these figures.

**Key User Statistics;**

* Total Users: Around 120 million (as of 2025).
* Monthly Transacting Users: Approximately 8.7 million (as of Q2 2025)
* User Growth: The total user count increased by 20% from 2024 to 2025.

We will refer to this as: Coinbase Consumer Market (CCM)

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**Base App Explained**\
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Coinbase's new Base ‘super app’ puts trading, payments, social, and AI under one roof.

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Coinbase aims to transform crypto wallets into super-apps, integrating trading, social media, and merchant services.\
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The 120 million users currently just trade crypto that is listed on CB. This unlock is the largest in the history of the crypto industry.

<figure><img src="https://3571344746-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fjjp6uZvS6f1I82tAUnvE%2Fuploads%2Fjr5CgjCdJz5dvnfrBN1f%2FBaseAPPDiagram.png?alt=media&amp;token=26eca719-7c96-42d4-b45a-af93491b617b" alt=""><figcaption></figcaption></figure>

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**The Base Tech Stack**\
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***Trading (Coinbase, Base and Aerodrome)***\
***Apps (Farcaster)***\
***Social (Farcaster + Zora)***\
***Chat (Ai Agent Protocols)***\
***Wallet (Coinbase & Base - CEX & DEX)***\
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Zora and Aerodrome have received Coinbase Venture investments, Farcaster has achieved a very successful Series A round led by Paradigm so all are incredibly well funded and as you can see, play significant roles in Making the Base App a success.

Aligning your business model with the single largest consumer unlock in crypto gives you the best possible chance of success if you execute the right strategy.\
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Before we reveal that strategy in its entirety it's very important to explain Zora in all of this.<br>

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<figure><img src="https://3571344746-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fjjp6uZvS6f1I82tAUnvE%2Fuploads%2Fcw3gItJ5hIAAfiHD0WMc%2FGTMDiagram.png?alt=media&amp;token=0bb250f5-ff4f-41a6-aec5-e744fc937e26" alt=""><figcaption></figcaption></figure>

**Summary**

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Volume when associated with a new addressable audience always equates to buying first because they don’t have the coins.\
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Volume allows Metacade to build deeper liquidity and support price and growth.\
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Volume attracts Tier 1 Exchanges and our pending MiCAR status opens up Europe for the long term.\
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